I have always been a fan of Primark but I think they fell short (at least in my local store) over the past few months. Their jewelry in particular was 'boring' in comparison to previous months, there was no variety & lots of similar bits to seasons before.
However, in seeing the pictures released for their S/S for 2013 I am super excited for their new stock. It all looks top quality, totally rad and perfect for super savers like myself.
After months of searching for gold chains, skater skirts, dungarees and over sized bits to nail the tumblr look I think its safe to say that I have hope. With a bit of saving and a huge haul I can rework my wardrobe
What do you think of the collection?
I love this look, its exactly what I want to try, the jacket is also very cool.
Loveing this jumper
I also think the model for this collection is great, she makes the products stand out and appear playful. She represents the target audience well and she looks couture, especially with her teeth- they give her so much extra character