WGSN is a trend forecasting service. They work with companies globally and produce anticipations of up coming trends.
They do this through 'strategic intelligence, industry experience and creative judgment'
Its the most complex side to predicting what we will want and wear next.
'WGSN empowers businesses to:
• Anticipate future trends
• Increase speed to market
• Make informed decisions'
It costs thousands to subscribe to the company, most universities use it and so do many companies.
Unfortunately for us bloggers its pretty much out of reach.
they do have a tumblr, which is fantastic. It gives us a brief look in to the thoughts, inspiration and insight of the worlds trend forecaster.
'The true mark of maturity is when somebody hurts you and you try to understand their situation instead of trying to hurt them back.'